All the fun of the Fashion Week fair

At risk of sounding like a broken record: where has the year gone? It’s flew by at an alarmingly quick rate and a smidgen of breaking news this morning, that you may or may not have caught ear shot of, only served to confirm these ‘time is of the essence’ concerns.

The clue is in the title: alreet Fashion Week season. I’m calling it a fair but come September it’s more aptly akin to a circus for the ridiculously cray cray. Imagine that how you will.

The British Fashion Council aired London Fashion Week’s provisional SS13 schedule this am which characteristically sparked a frenzy of omg, woah (this was my expression of choice), it’s that time again etc. tweets… what is all the fuss about? Let me spare you the bewilderment and answer that for you.

The usual suspects: Burberry Prorsum, Christopher Kane, Erdem, Paul Smith and Mary Katrantzou secure the prime spots but the timetable promises a few special treats too.

The schedule marks a return for Preen – a name which has been lacking and missed dearly – given the rousing response the news garnered when it was originally announced. After a stint playing to the catwalk crowds of NYC, Justin Thornton and Thea Bregazzi have realised what’s good for them and made the move back onto homeland. And by the sounds of things, the twosome is just as excited as our fair city’s fash pack to be coming home: “We are delighted to be part of LFW again, it feels great to back on our own turf,” said Thea.

Rag & Bone will also be crossing the seas to land on home soil as they make their on-schedule, LFW debut. Another welcome addition to the week’s calendar, the presentation comes as they cut the ribbon to their European flagship, in this very capital. They will actually be showcasing their SS13 offerings in that very flagship, which opens later this month, on the Sunday of the week’s proceedings.

OBE himself, Philip Treacy, is the third and final new kid on the block. Trying to imitate his designs in a GCSE art come textile project (to adorn my head in an actual fashion show, fml) go some way in depicting my first memories of the headwear connoisseur. The man ain’t giving no clues away; presentation or all out catwalk show is the question on everybody’s lips.

Anya Hindmarch, Moschino Cheap and Chic and Richard Nicoll have all been allocated full on catwalk slots as opposed to presentation equivalents as per previous seasons while Pringle reverts to a presentation format.

HI!’s personal highlights go by the names of Sister by Sibling (a favourite among the aforementioned cray cray), Meadham (Kirchhoff – an actual circus of a show) and Mulberry (good ole’ British talent complete with the best show-goer goodies in all the land).

It is only a matter of time, eight weeks precisely but who’s counting, before you’re forced to avoid twitter like the plague in fear of seeing the infamous acronym, eyes closed. I am unashamedly guilty of jumping on the must-tweet-everything-you-see-and-do-at-LFW bandwagon along with the other thousands of closet offenders. I prefer to call it – providing an exclusive insight – I recommend you lap it up.

Registration for September 2012 is now OPEN! Gather your best glad rags as we wave HI! from FROW…

London Fashion Week is held at Somerset House, bi-anually. It is next scheduled to take place between 14th and 18th September and the full provisional SS13 schedule can be viewed here.